When a customer picks up a printed catalogue, they are holding a physical sales tool that works long after the conversation ends. Unlike a website that requires a device, a login or the right search term, a well-produced catalogue sits on a desk, gets passed between colleagues and is referenced when a purchasing decision is being made. At Print Haus, catalogue printing is produced to the same standard expected of retail, trade, wholesale and B2B businesses across Melbourne and Australia.
The difference between a catalogue that closes sales and one that gets discarded comes down to three things: print quality, paper specification and the way imagery and pricing are laid out across the pages. Print Haus produces catalogues using sheet-fed offset and digital printing, depending on run length and timeline. But how do you know which printing method is the right fit for your catalogue run? For large print runs where colour consistency across every copy matters, offset printing delivers the most faithful reproduction of product imagery and brand colours. For shorter runs or catalogue updates with revised pricing, digital printing is fast and cost-effective without sacrificing quality.
Catalogue paper selection affects how the finished piece feels in the customer’s hand and how long it lasts in the field.Common specifications used for Print Haus catalogue production include:
100gsm or 115gsm gloss or silk art paper for interior pages – ideal for high image coverage with vibrant colour reproduction
150gsm or 170gsm coated stock for covers – providing a heavier feel and protection for interior pages
Uncoated or offset paper for text-heavy catalogues where a natural, easy-to-read finish is preferred
Saddle stitch binding – suitable for catalogues up to approximately 64 pages; the most cost-effective option for retail and product catalogues
Perfect binding – used for thicker catalogues with a flat spine; suitable for wholesale product books, trade directories and detailed specification catalogues
Wiro or spiral binding – suited to catalogues that need to lay flat on a desk or workbench, such as technical or service catalogues
The most common catalogue sizes are A4, A5, DL and square formats, though custom sizes are available for presentations requiring a non-standard footprint. Minimum quantities start from 1 copy for digital printing, making catalogue print accessible regardless of run size. Offset printing becomes more cost-effective at runs of 500 and above. Quantities up to 100,000 copies are accommodated depending on timeline and specification.
Catalogue artwork should be supplied as press-ready PDF files, with all images at 300dpi, colours in CMYK mode and a 3mm bleed applied to all edges. If product photography or layouts are still being developed, our graphic design team is available to assist with layout, image retouching and pre-press preparation. Full artwork specifications are outlined on the artwork guidelines page.
Many businesses use catalogues in combination with supporting print materials. Direct mail and personalised printing allow catalogues to be distributed with a personalised cover letter or addressed mailer, increasing open rates and response from targeted customer segments. Catalogues are also frequently used alongside brochure printing for trade shows, sales visits and point-of-sale environments.
For projects where large-format product imagery or pricing banners are needed alongside the catalogue, Print Haus also produces a full range of display and wide format print. Speak to the team to discuss how catalogue print can be coordinated with other formats in a single project.
Looking for Catalogue Printing in Melbourne,
with delivery Australia wide?
To discuss your requirements and receive a detailed quote. We are happy to help you find the most cost-effective solution for your print project.
Minimum quantities for digital catalogue printing start from 1 copy, so single samples, short test runs and small quantities are all available. For offset printing, quantities of 500 and above are where the per-unit cost reduces most significantly.
Artwork should be supplied as a press-ready PDF with 3mm bleed, all images at 300dpi resolution and colours in CMYK mode. Spot colours should be converted to CMYK unless a specific Pantone colour match is required and agreed upon at quoting stage.
Yes. The Print Haus graphic design team works on catalogue layouts, product page formatting, cover design and pre-press preparation. Design services are quoted separately from print production.
Saddle stitch uses staples through the spine fold and is suited to catalogues up to approximately 64 pages. Perfect binding uses a glued square spine, which allows for a title on the spine and is used for thicker catalogues and product directories.
Standard production turnaround for digital catalogue printing is 5 to 7 business days from approved artwork. Offset printing for larger quantities typically requires 7 to 10 business days. Rush production is available on request and subject to press scheduling.
We produce brochures in all standard sizes and fold configurations including A4 bi-fold, DL tri-fold, Z-fold, gate fold, and roll fold. Custom sizes and non-standard folds are available on request. The right format depends on your content volume, distribution method, and the impression you want to create.
For corporate brochures, 130 gsm to 170 gsm coated silk or gloss stock is the most common choice, giving a professional finish without adding bulk to a folder or mailer. If your brochure needs to feel premium in the hand, for example a capability statement for a tender or a luxury product launch, step up to 250 gsm to 350 gsm cover board with soft touch lamination. Uncoated stock is worth considering for professional services and consultancy brands that want a natural, understated feel rather than a glossy finish.
Page count depends on the fold you choose rather than a fixed limit. A half fold gives you 4 panels, a tri-fold gives you 6, and a roll fold can extend to 8 or more compact sections. If your content needs more than a roll fold allows, saddle stitching or perfect binding turns your brochure into a multi-page booklet with no practical limit on page count. Tell us how much content you need to fit and we will recommend the most cost-effective format.
Digital printing is the better choice for smaller runs, tight deadlines, and jobs that need variable data or frequent content updates, with no setup cost per job. Offset printing becomes more cost-effective from around 500 units and above, and delivers the most accurate result for Pantone colour matching and specialty paper stocks. If you are unsure which applies to your order, our team will recommend the option that gives you the lowest cost per unit for your specific quantity and stock choice.
Digital brochure printing is available from small quantities, making it suitable for one-off events or trial runs of a new design. For larger orders, particularly those requiring Pantone colour matching or premium finishes such as foil or spot UV across a full print run, offset printing from 500 units upward is the more cost-effective option. Contact our team with your target quantity and we will confirm pricing and turnaround.
At 100 pages, perfect binding is usually the best choice because it creates a flat, printed spine and lies neatly on a buyer’s desk. Print Haus recommends this style for wholesale catalogue printing in Melbourne, while thinner catalogues under 64 pages often suit faster, more economical saddle stitching.
Manufacturers and engineering suppliers in Melbourne rely on Print Haus for technical catalogue printing that keeps fine specifications, tables and diagrams perfectly legible. Durable covers and well-bound pages matter because these catalogues get used on workshop benches and sales calls for months, so every detail must stay readable.
Retailers and wholesalers in Melbourne regularly choose Print Haus for product catalogue printing because colour accuracy matters when customers judge products from a page. With careful colour management, quality stocks and reliable binding, your catalogue shows every item exactly as intended, whether it runs to 16 pages or well over 100.
Lower costs by choosing standard A4 or A5 sizes, keeping page counts in multiples of four and selecting lighter text stock with a heavier cover. Print Haus also advises when offset becomes cheaper than digital for catalogue printing in Melbourne, which often happens once quantities reach the high hundreds.
Our OPM service is the perfect solution for your repeat orders. There is no limit to what artwork can be uploaded such as stationery, business cards, or any products which may require custom editing.
