Floor Graphics & Decals

Guide, Promote and Brand the Space Underfoot

Floor space is one of the most overlooked areas of a retail store, office, event or venue, and one of the most effective for catching attention, since people naturally look down while walking. Floor graphics let you direct foot traffic, promote products and offers, and reinforce your brand in a space that most businesses leave completely blank.

Durable, Slip Resistant Floor Graphics

A floor graphics printing quote starts with your floor type, foot traffic level and the shape or size you need.

  • Slip resistant laminate finish suitable for retail, office and event environments.
  • Custom shapes and sizes cut to fit aisles, entrances and any floor layout.
  • Removable options for events and short-term campaigns, and durable options for long term wayfinding.


Working with a custom floor decal specialist means your graphics are produced for the specific floor surface and traffic level involved, not a generic sticker. Send us your floor type and the area you need covered and we will confirm the right product.

What Are Floor Graphics?

Floor graphics are printed vinyl decals applied directly to floor surfaces such as tile, concrete, timber and carpet, used for branding, promotion, wayfinding and safety messaging. Because floor graphics are walked on rather than viewed from a distance, they require a slip resistant laminate finish and a stronger adhesive than wall or window graphics, along with rounded or bevelled edges on some products to reduce trip risk. Floor graphics are used both indoors and in covered outdoor areas, and range from small directional decals through to full floor promotional wraps covering an entire retail aisle or event space.

Print Haus Floor Graphics

Print Haus produces durable, slip resistant floor graphics and decals for retail stores, offices, events and wayfinding applications, with delivery Australia wide.

From a single directional arrow through to a full retail floor campaign, we produce floor graphics designed to handle regular foot traffic while remaining safe to walk on and easy to remove or replace when needed.

Our Floor Graphics Products

The table below outlines our core floor graphics products and their most common applications.

Product Best For
Anti Slip Floor Decals High traffic retail, hospitality and office areas requiring a slip resistant walking surface
Directional & Wayfinding Graphics Guiding foot traffic through stores, events, exhibitions and large venues
Promotional Floor Graphics Product launches, sales campaigns and in store advertising placed directly in customer walkways
Event Floor Branding Trade shows, expos and activations needing branded flooring for the event duration
Removable Floor Decals Short term campaigns and events where the floor needs to return to its original state afterward

Our Process: From Brief to Installed

Brief and site details

You tell us the floor type, traffic level and the shape or area you need covered.

Design

We design to your required dimensions, including custom cut shapes for arrows, logos or irregular layouts.

Proof and approval.

You approve a visual proof before production.

Print and laminate

Graphics are printed and finished with a slip resistant laminate suited to the intended floor surface.

Installation

Floors are cleaned and prepped, and graphics are applied to sit flat with no lifting edges, either by our installers or supplied ready for your own installation.

Choosing the Right Floor Graphics for Your Space

The key decision with floor graphics is how long they need to last and how much foot traffic they will take. A permanent wayfinding decal in a busy retail aisle needs a heavier duty laminate than a directional arrow used for a two day trade show, since the retail decal will be walked on thousands of times over months rather than a few hundred times over a weekend. Getting this wrong in either direction either overspends on a short term event graphic or under specifies a permanent installation that wears through and needs early replacement.

Floor type also matters. Smooth tile and polished concrete generally take floor decals well, while heavily textured surfaces or certain carpet types may need a different adhesive or product entirely. Tell us your floor surface when requesting a quote so we can recommend the right product from the outset rather than after installation.

Materials and Durability

Floor graphics are printed on a heavy duty vinyl and finished with a slip resistant laminate designed to hold up to repeated foot traffic without becoming a slip hazard or wearing through prematurely. The right product depends on the floor surface and how long the graphic needs to stay down. 

Permanent grade floor decals are suited to ongoing wayfinding or branding in high traffic retail and office environments, while removable floor decals are designed for events, pop ups and short term campaigns, coming up cleanly without damaging the floor underneath or leaving adhesive residue.

Industries and Applications

Production and Turnaround

Standard floor graphics, including directional decals and single shape promotional graphics, are typically produced within 2 to 4 business days once artwork is approved. Larger floor campaigns or full area coverage may require additional lead time for production and scheduled installation. Confirm your required install date when requesting a quote and we will advise what is achievable.

The Most Cost Effective Solutions

Our Products Range

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Cost Effective Solutions for Your Business

Get in Touch with Us

Request a Quote

Looking for Floor Graphics & Decals, with delivery Australia wide?

To discuss your requirements and receive a detailed quote. We are happy to help you find the most cost-effective solution for your print project.

Perfect Solution for Your Repeat Orders

Our OPM service is the perfect solution for your repeat orders. There is no limit to what artwork can be uploaded such as stationery, business cards, or any products which may require custom editing.

Frequently Asked Questions

Yes, when specified correctly. Our floor graphics are finished with a slip resistant laminate designed for foot traffic, and we recommend the appropriate finish based on your floor type and expected traffic level to keep the surface safe underfoot.

Lifespan depends on the product, floor surface and traffic volume rather than a single fixed figure. Permanent grade floor decals in moderate traffic areas can last many months to over a year, while high traffic retail aisles will see faster wear. Removable event and campaign decals are designed for short term use, typically days to a few weeks, and are not intended for long term durability.

Yes. Removable floor decals are designed to come up cleanly without residue or surface damage, making them suitable for events, pop ups and short term campaigns where the floor needs to return to its original condition afterward.

Floor graphics can be applied to most smooth, clean surfaces including tile, polished concrete, timber and vinyl flooring, as well as some carpet applications. Tell us your specific floor type when requesting a quote so we can confirm the right adhesive and finish.

Yes. We cut floor graphics to custom shapes and sizes, including arrows, logos, footprints and irregular outlines, to fit your specific layout and wayfinding needs.

Floor graphics are generally designed for indoor and covered outdoor areas rather than fully exposed outdoor conditions. If you need signage for an uncovered outdoor space, our outdoor signage range is built specifically for exposure to sun, wind and rain.

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Floor Graphics

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